How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleWBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a...
View ArticleJohn Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content...
View ArticleMeasurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10...
View ArticleHeineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated...
View ArticleIn Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the similarity...
View Article12 Hot AI Startups That Brands Are Working With
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal,...
View ArticleBlending Boundaries: Crafting Events That Thrive In-Person and Virtually
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its...
View ArticleHershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With...
When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers....
View ArticleHow CTV Marketers Are Using Gen AI to Improve Contextual Advertising
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual...
View ArticleFinally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on...
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